Engage is an AI-powered interview and analysis tool that enhances and simplifies quantitative, qualitative, and mixed-methods research. With Engage you can collect hundreds of respondent interviews with in-depth analyses in hours, giving you powerful insights into your research questions and saving significant time and resources.
What you should expect from Engage:
- In-Depth Insights from Respondents: Use Engage’s AI capabilities to delve deeper into respondents’ opinions, feelings, experiences, and behaviors, offering valuable insights for qualitative and mixed-method market research.
- Customizable Engagement Models: Create dynamic, responsive surveys that adapt to respondents’ answers, enabling you to explore their complex experiences and attitudes with greater accuracy.
- Thematic Analysis: Benefit from advanced theme analysis to interpret patterns and trends within your research, helping you to attain more nuanced and complete findings of importance.
Discover the next generation of research tools with early access to Engage, specifically designed to improve and transform market research practices. Engage blends sophisticated AI-driven conversations with deep insights, facilitating innovative studies into respondents’ opinions, feelings, and behavior. Secure your spot now to start using this transformative platform for your own research.
- Enhanced Engagement: Designed to eliminate participant burnout, Engage makes research an enjoyable experience, leading to more meaningful conversations and high-quality qualitative and quantitative data.
- Empower Your Research: Maintain control over interview questions through clear, upfront instructions. Engage allows you to test out the survey with manual or simulated responses.
- Human Connection & Trust: Engage offers a safe and anonymous environment for participants to share candid responses, uncovering deeper market insights and understanding of respondents’ motivations and decisions in the marketplace.
- Data Reliability: Advanced AI tools detect inattention, improper usage of ChatGPT, and prevent fraud, ensuring reliable and actionable data.
Exploring Public Opinion of Luigi Mangione: A Case Study Using Engage
In collaboration with CBS News Arizona, we used AI interviews with Engage to better understand why people sympathize and support Luigi Mangione’s decision to murder UnitedHealthcare CEO Brian Thompson. Our research revealed strong support among young Americans who also tend to be more liberal. Their interviews revealed extreme frustration with the US healthcare system and the desire for drastic change to the status quo. This study showcases participants’ willingness to share candid opinions (even opinions supporting murder!), demonstrating remarkable openness with AI. This partnership underscores Engage’s role in providing valuable, authentic data that is fast enough for the news cycle, offering crucial insights on key issues.
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Discover how Engage can transform your research.