CloudResearch conducted a postelection analysis of why people voted for Trump using AI-interviews with Engage. The research reveals why Trump achieved a decisive win in the 2024 election, exploring how specific demographics, including Black, Latino, young, and Independent voters, aligned with Trump over Harris.
People interact with recommendation algorithms daily, whether on social media, music streaming platforms, or shopping websites. Understanding how these interactions shape future recommendations is crucial for both users and platform designers. Researchers have long assumed that user behavior is a direct response to the content recommended. However, our new study, using Connect participants, challenges this assumption by demonstrating that users actively strategize to influence the recommendations they receive.
How will undecided voters make up their minds, and what factors matter most to them? Using our AI-driven survey platform, Engage, we at CloudResearch tracked 2,000 undecided voters across six weeks to understand why they either remain undecided or make up their minds. Our research reveals that, contrary to the idea of a monolithic undecided group, undecided voters have varied motivations depending on their political leanings.
In a world where financial security during retirement is becoming increasingly uncertain, understanding how individuals make decisions about their retirement savings is crucial. Our study explores how common-sense beliefs, or lay theories, about wealth creation influence retirement savings behavior. By focusing on these psychological factors, we can better understand and influence how individuals prepare for their financial futures.
People tend to use their smartphones for many of their waking hours. On average, Americans spend 3.5 hours on their smartphone each day. Researchers have tried to better understand this global phenomenon, focusing on how smartphone use can cause negative outcomes. Problematic Smartphone Use (PSU) describes smartphone use, that results in life deficits, such as shortfalls in work, school, and sleep.
CloudResearch conducted a first of its kind, longitudinal, online poll using AI-driven interviews to explore how voters’ perceptions changed before and after the September 10th debate.
