-
Introducing Connect: Advancing Online Participant Recruitment in the Digital Age
Behind every great platform is a solid foundation of rigorous research and design. Learn more about Connect’s features and data quality in our white paper.
Read More > -
Conducting Online Research on Amazon Mechanical Turk and Beyond
To successfully conduct online studies, researchers need to understand the differences between participant platforms, how to maintain data quality, how to recruit the right participants, and how to most efficiently...
Read More > -
A Researcher’s Guide to Statistical Significance and Sample Size Calculations
Statistical significance is a crucial concept for any scientist, market researcher, or pollster looking to ensure they’re making sound decisions with high-quality data. Read through this three-part guide from the...
Read More > -
A Guide to Market Segmentation
Market segmentation is a vital tool for any scaled, competitive business. In our comprehensive guide, we explore the purpose of market segmentation, analyze the application of common types and methods, and walk through the steps to formulate your own market segmentation strategy.
Read More > -
The Online Researcher's Guide to Sampling
Selecting and implementing a sampling method is a crucial stage of any online research project. Our guide illustrates the basics of sampling, explains common sources of bias, compares different methodologies,...
Read More > -
Ultimate Guide to Survey Data Quality
Whether you’re new to the field of online research or looking to improve your skills on new platforms, we’re here to help. Our guide will you walk you through the...
Read More >
