Maybe you’ve wondered: what’s the secret to CloudResearch’s data quality? In an online environment increasingly challenged by fraud, artificial intelligence, and plain old respondent inattention, how does CloudResearch deliver such high-quality data? The answer is with Sentry.
In this blog, we review several studies that are a part of the third generation of online research. Collectively, these independent studies consistently point to the benefits of using CloudResearch for online participant recruitment.
Whether you’re a seasoned researcher or just getting started, it can be tough to stay up-to-date with changes in online research. New tools emerge, best practices change, and everything moves fast! CloudResearch, formerly known as TurkPrime, is a New York-based company founded by academics in 2015. We offer several tools for online research—the MTurk Toolkit, Connect, Prime Panels, and Sentry—and it isn’t always easy to know which tool is best suited to different situations.
CloudResearch launches groundbreaking online research innovation using recent advancements in AI from products like ChatGPT. Learn more about virtual participant recruitment!
On February 13-15, Rasmussen Reports fielded a nationally representative poll of 1,000 American adults. They asked people “Do you agree or disagree with this statement: ‘It’s OK to be white’? Rasmussen found that 53% of Black respondents agreed with the statement, 26% disagreed (compared to 7% of White respondents), and 21% were not sure how they felt. By comparison, the numbers for White respondents were 81% agreeing, 7% disagreeing, and 13% who were not sure. We found these results surprising enough that we decided to conduct our own poll.
Learn more about Prime Panels international sampling capabilities, which offers access to diverse high-quality participants in 19 different countries.
