Whether you’re a seasoned researcher or just getting started, it can be tough to stay up-to-date with changes in online research. New tools emerge, best practices change, and everything moves fast! CloudResearch, formerly known as TurkPrime, is a New York-based company founded by academics in 2015. We offer several tools for online research—the MTurk Toolkit, Connect, Prime Panels, and Sentry—and it isn’t always easy to know which tool is best suited to different situations.
CloudResearch launches groundbreaking online research innovation using recent advancements in AI from products like ChatGPT. Learn more about virtual participant recruitment!
On February 13-15, Rasmussen Reports fielded a nationally representative poll of 1,000 American adults. They asked people “Do you agree or disagree with this statement: ‘It’s OK to be white’? Rasmussen found that 53% of Black respondents agreed with the statement, 26% disagreed (compared to 7% of White respondents), and 21% were not sure how they felt. By comparison, the numbers for White respondents were 81% agreeing, 7% disagreeing, and 13% who were not sure. We found these results surprising enough that we decided to conduct our own poll.
Learn more about Prime Panels international sampling capabilities, which offers access to diverse high-quality participants in 19 different countries.
Humans have used information about other people’s reputations for tens of thousands if not hundreds of thousands of years. Given people’s fluency with tracking others’ reputations it is not surprising that many tech platforms rely on reputation systems to help regulate transactions between strangers (think Airbnb reviews). For behavioral researchers who use Amazon Mechanical Turk (MTurk), the story is no different: many researchers rely on reputation metrics when sampling participants.
Data quality is a known issue within online panels. Considering the time and money research requires, gathering bad data is not a mistake you want to make. To avoid the consequences of bad data, you must take a proactive approach.
