Humans have used information about other people’s reputations for tens of thousands if not hundreds of thousands of years. Given people’s fluency with tracking others’ reputations it is not surprising that many tech platforms rely on reputation systems to help regulate transactions between strangers (think Airbnb reviews). For behavioral researchers who use Amazon Mechanical Turk (MTurk), the story is no different: many researchers rely on reputation metrics when sampling participants.
Data quality is a known issue within online panels. Considering the time and money research requires, gathering bad data is not a mistake you want to make. To avoid the consequences of bad data, you must take a proactive approach.
In March 2020, health authorities around the globe were quick to release recommendations to avoid COVID-19 infections. As many things about COVID-19 were uncertain, several recommendations were based on research on other infectious diseases, some of which are transmitted via smear infections. One of these recommendations that remains on the CDC's website to this date was to "avoid touching your eyes, nose, and mouth with unwashed hands."
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Despite widespread media attention in recent years, polling conducted by CloudResearch in June of 2021 and again in 2022 shows that most people know little about the holiday Juneteenth. Only about half of the US population, for example, knows that Juneteenth marks the end of slavery. And only one fifth of people have plans to celebrate the holiday this year.
When it comes to data quality in market research, our team at CloudResearch thrives on creating solutions and leading important conversations. What better way to “talk shop” than joining experienced UX Researcher and industry thought leader, Matt Valle on his...
