Several years ago, we introduced the option for researchers to create a dynamic completion code when setting up MTurk Toolkit studies. While this system has worked well in the past, we are discontinuing its use over concerns about security and utility.
CloudResearch lives and breaths data quality. Cheskie Rosenzweig discusses the importance of data quality and how the market research industry could do more to ensure quality results.
Within the behavioral sciences, the tools that researchers rely on have been rapidly refashioned in the last 10 to 20 years. Advancements in technology and increased access to high speed internet have given researchers more tools for reaching more diverse groups of people in ways that are faster, cheaper, and less burdensome than ever before. The result has been a research revolution.
By the spring of 2020, the COVID-19 pandemic had gripped the globe. Illness spread, lockdowns ensued, and both news outlets and medical journals documented the fear, anxiety, and subsequent stress everyone faced to one degree or another... I was spending more time online—and on social media, in particular—when I started noticing people making memes specifically about pandemic experiences.
Many people’s first exposure to the field of social psychology comes from Stanley Milgram’s famous research on obedience to authority. These studies, and the replications that have followed, suggest that most individuals will obey when commanded by what they perceive to be a legitimate authority figure to administer painful electric shocks to another person (actually an actor working with the experimenters). Beyond being surprising, these findings reveal the power of social forces to influence human behavior – not just in the laboratory setting constructed by Milgram, but in real-world contexts as well.
Brand health is essential to protect the reputation, awareness, and loyalty of a company. When decisions are made based on brand tracking surveys with low quality data it leads to false conclusions and costly mistakes. Learn 3 distinct ways that bad sample can ruin your brand tracker.
